Volkswagen Group
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As Ford prepares to reinvent the Mustang coupé with a hybrid V8 and electrify its Ford Puma ST hot crossover, the manufacturer could soon bring back several other historic nameplates to its portfolio. Last year, Ford’s Europe design chief, Murat Gueler, told Autocar that reviving old monikers could be a shrewd marketing ploy for the firm. Murat Gueler, told Autocar that reviving old monikers could be a shrewd marketing ploy for the firm. This could be a move purely to stop other companies using them and a spokesperson told Autocar that “the registration of intellectual property is not a signal for any future product plans”. But with a Europe-focused electric crossover on the way, sitting atop Volkswagen ’s MEB platform and built at the same Cologne site that made the Capri, Granada and even Scorpio, Ford could look to spiritually link the newcomer with a successful ancestor. Gueler told Autocar last year: "The industry is in its crazi...